Are EV owners buying their 2nd car? Research in Japan says ???

If the market research recently released about buyers in Japan is any indication, then manufacturers need to take a harder look. The all electric cars are suffering most in surveys asking "Would you purchase another electric vehicle?" Over 30% are saying a resounding "No." That's interesting news. Where Japan has much more adjacent locations and denser overall population than the US or even Europe it could be telling as to why these technologies are having a harder time with larger market adoption.
A McKinsey report just released cited an overall loss in satisfaction with their earlier choice.

These buyers said they were “seduced” by low energy costs, attractive subsidies, and a good test drive. But they were less well informed about EVs than were environmentally conscious “green enthusiasts” (who love EV technology for its low energy costs and comfortable driving experience) and became less enthusiastic about their purchase when they faced issues such as higher electric bills and locating places to charge their cars. 

If the US automakers are going to convince us that EV's are a sound choice they are going to have to have more education, better charging infrastructure and more support for the US driving public while reducing the cost of vehicles at the same time. I think the jury is still out on this transport solution. Look at the overall carbon and energy differential to make and operate these vehicles when most of that energy is still coming from high emission coal-fired plants, their very high use of heavy metals and difficult to recycle and their initial glamour of cheap driving costs is greatly, if not entirely offset, depending on whose research you believe.

Read the entire article at McKinsey

This article is a continuing post in the series of Connections and Strings ties to sustainability, environment, and changes in urban life. The electric, EV of the future will have to address many issues with the public like charging locations, initial cost and total carbon contribution over the life-cycle of the vehicle if it is to be a successful response to the lowering of emissions.